Soi 88 (Nong Kae)

An emerging mid-market zone between central Hua Hin and Khao Takiab, offering value condos and villas close to town.

Updated June 17, 202611 min read

About Soi 88 (Nong Kae)

Soi 88, in the Nong Kae area, has quietly become one of Hua Hin's most active mid-market development corridors. Running inland from the highway between the town centre and Khao Takiab, it offers new condos and pool-villa estates at prices below the beachfront core, while keeping residents within a short drive of schools, malls and the Khao Takiab beach strip. The character is straightforwardly residential and convenience-led. For investors the draw is entry pricing and access, with healthier headline yields than the premium villa zones. The flip side is supply: Hua Hin has seen recurring waves of new condo construction, and corridors like Soi 88 carry real oversupply risk that can cap both rents and capital growth. Buyers should underwrite conservatively, distinguish freehold-eligible condo units (within the 49% quota) from leasehold villa land, and favour well-located, well-managed projects.

Location

Soi 88 (Nong Kae) in Hua Hin, Prachuap Khiri Khan Province, Thailand

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Figures are indicative and subject to change. Regulations, taxes and market conditions vary by jurisdiction. Do your own due diligence and seek independent legal and financial advice.

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